Xperia Play Success Relies On SCEA Input – Analyst
Xperia Play launched in the US this week, but hit other territories including the UK back in April. The Android device is the first to feature a proper D-pad and buttons, but even so could struggle to find an audience if left to Sony Ericsson, according to Divnich.
"From my understanding, the marketing, PR, and product development is being handled by Sony Ericsson and not Sony Computer Entertainment," he told NowGamer.
"The videogame feature in mobile phones has become the leading factor in the consumer decision process. Simply put, if you can offer a robust, seamless, and enjoyable gaming experience on your phone, you have a substantial advantage in the mobile market place.
"That being said, what does Sony Ericsson know about gaming? Sure they have some experience, but I know one company that has more, Sony Computer Entertainment."
Divnich concludes that without the expertise of SCEA or SCEE, the device's commercial performance will disappoint.
"Xperia doesn’t have a shot in hell of succeeding without significant contribution and control from SCEA (Sony Computer Entertainment of America)," Divnich explained. "You tell me that SCEA (or SCEE) is contributing their intelligence of the gaming market to the Xperia Play and my opinion will change, but if it is Sony Ericsson pulling the strings, good luck."