Top 5 alternate ways to publicise your game
Advertising. Like sand, it’s everywhere (even in your raccoon wounds), sometimes interesting or engaging, but most of the time succeeding in being nothing other than dimly annoying. Videogame ads and marketing is no different, and these five examples sum up this brilliant/mental dichotomy with some style.
1. Prince of Persia doesn’t forget the sand
Looking at this, it’s hard not to be impressed, and also ashamed that the sandcastles you built in your formative years on some backwater British beach pale in comparison. Sand sculptor Paul Hoggard helped create a giant rendition of the eponymous Prince in the middle of London, delighting both those who like sandcastles and those who fret about the rammifications of inclement weather.
Photo credit: Anthony Upton/PA Wire
2. EA offers free petrol to motorists. What could go wrong?
For the launch of Mercenaries 2, EA took the altruistic step of offering free petrol to London’s beleaguered motorists. What seemed like a good move at the time from EA PR shortly backfired when everyone on the planet turned up to claim some of the war-instigating bounty, causing gridlock, frustration and generally making the whole thing one leather studded vest away away from being a neo-futuristic remake of Mad Max 2.
“Form an orderly queue please”
3. Acclaim loses its mind, part 1
Good old Acclaim. Formerly the darling of the publishing world, they found themselves in a wee bit of bother come the 21st century, as various problems came knocking. Still, they had the Burnout IP locked down, and what better way to promote their flagship racer than by offending everyone who wasn’t an unbelievable reprobate?
That’s right, for the release of Burnout 2 the ailing publisher decided to reward A) those that bought the game and B) those that find the idea of piloting a giant metal deathbox around crowded streets at high speeds (no doubt while cranking out some absolute aural atrocity) appealing by paying any speeding tickets they got around the same time. Good job!
4. Acclaim loses its mind, part 2
As if rewarding the nation’s idiotic aspiring racing drivers/crash victims by paying their fines wasn’t stupid enough, they then went on to partake in one of the most distasteful endeavours imaginable (even if they never planned to actually implement it): Sponsored headstones. Offering to pay for the burial of a loved one, there was one tiny caveat: that the Shadowman logo would be plastered all over the headstone. Tasteful.
5. Warner Brothers Interactive unleashes an army of…cats?
We feel for Warners on this one. FEAR 2’s unique selling point is a creepy girl and slo-mo shooting. Realising that the real world wasn’t The Matrix (who knew?) and that getting weird-looking children to stalk around London isn’t reasonable of even sane, they unleached an army of cats. In jackets. Because it was Friday the thirteenth.
Still, at least it wasn’t cats driving cars, desperate to make a funeral before their petrol ran out. Now that would be special
Thanks to prstunts.com