PS4 Doesn’t Need Game Bundles To ‘Stimulate Demand’
At Gamescom this year Microsoft announced that FIFA 14 will be included with all Xbox One pre-orders in a bid to lower the price gap between the PS4 and the Xbox One.
Though it was recently revealed that this offer is only included with Day-One Edition Xbox Ones – which have already sold out – it still gives Microsoft an advantage over the PS4, which does not come with a free game.
In an interview with Edge, Sony Europe’s CEO Jim Ryan reveals that the company won’t be giving away free games with the PS4 since Sony is confident in the value of the next-gen console.
“I think every business looks at pre-orders,” said Jim Ryan, “and if you need to you dial stuff up to stimulate demand, and we’re not in a situation where we need to do that.
“We don’t yet have a fix on supply but matching supply to demand is going to be our challenge.”
When asked if this means the PS4 won’t have bundles with games around the PS4’s launch date, Ryan clarified that it will – but they won’t be free.
“We’ll have some bundles at launch,” he said, “and we’ve always done that but they will be value added and they’ll be priced to provide a proper consumer saving but we’re not going to… I mean, giving stuff away, day one, at launch?”
Jim Ryan then went on to discuss the costs involved with such an offer, and provides a subtle dig at Microsoft’s approach to buying benefits – such as exclusivity deals.
“Yeah, you need a big chequebook but I think that almost says something… I don’t want to be critical of anybody but we don’t feel that we need to do that.
“Let’s leave it at that.”
Currently Sony has yet to announce any of these deals, but a listing showing a Killzone: Shadow Fall edition of the PS4 – bundling the game in with a PS4 – was detailed on the French Amazon.