One Of 2014’s Most Popular Games… Is On The DS!?
Frozen: Olaf’s Quest DS version outsells 3DS counterpart
There is no disputing Frozen’s reign. The Disney property, along with its insidious soundtrack, sits in every supermarket, every shop, with the film’s primary protagonist Elsa staring down at you with her practiced half-smirk.
She knows how popular she is, and she loves it.
Frozen and its cast of characters aren’t just dominating cinema and the charts, though (Frozen’s album, replete with the hit Let It Go hasn’t dropped out of the iTunes top 20 since it launched)… it’s even taking over the games market.
Frozen: Olaf’s Quest has been selling consistently on the DS, outselling its 3DS counterpart and has maintained a steady position in the gaming charts since it launched over a year ago, according to an MCV interview with Avanquest’s European game director, Simon Reynolds:
“Frozen is just the No.1 franchise out there. It’s massive. You can’t get away from it. When we first presented it to people, they were a bit sceptical. They saw that Planes and Wreck-It Ralph didn’t do brilliantly. But Frozen took on a life of its own quite frankly.”
“We thought Frozen would be our last title on DS to be honest. Nintendo hasn’t been manufacturing the console for a few years, but we thought that there is a big user base our there, and there is a second hand, hand-me-down market for the old DS consoles. We launched Olaf’s Quest on DS and it’s still outselling 3DS. And we’ve got Disney’s next big film out in January, Big Hero 6, and we’re bringing that out on 3DS and DS. If you’d said to me 18 months ago you’d be bringing out a DS product in January 2015 I’d have laughed.”
It’s interesting to note how an IP as universally popular as Frozen can act as an anomaly in the industry at a time when most casual game developers are targeting iOS and Android, rather than consoles.
We hope this trend continues – because, if nothing else, at least it encourages a wider breadth of titles releasing on various platforms. All we have to do is endure Let It Go one… more… time..