Nintendo Rejects App Store Model
Nintendo of America president Reggie Fils-Aime has fuelled further flames to the company's stance on Apple's approach to social gaming by drawing a distinct line between independent and 'garage' developers.
Talking to Gamasutra, Fils-Aime said: "I would separate out the true independent developer vs. the hobbyist. We are absolutely reaching out to the independent developer. Where we've drawn the line is we are not looking to do business today with the garage developer. In our view, that’s not a business we want to pursue."
An interesting view to take, especially as Apple's model continues to be hugely successful and has served as a launching pad for many developers to get a decent break.
Aime also reiterated the worries Nintendo appears to have about the value in such small-scale projects.
"When we talk about the value of software, it could be a great $1 piece of content or a $50 piece of content. The point is, does it maintain its value over time, or is it such disposable content that the value quickly goes to zero?"
Although there's certainly some logic in Nintendo's thinking, it seems strange that a company usually so willing to embrace the more casual crowd wouldn't open up in the same way to the developing community.
Whether or not it'll have to change its thought process in the future if Apple's achievements continue to evolve is anyone's guess.
For now, the war is most definitely on.