You won’t believe how much money Amazon paid to buy Twitch
Well, we didn’t expect this news bomb to drop while we were off enjoying an extended weekend of gaming thanks to a lovely August bank holiday.
Popular online retailer Amazon has announced it is acquiring live streaming service Twitch for approximately $970 million. The deal is expected to close in the second half of 2014.
The acquisition follows year long rumours that YouTube owner Google was set to acquire the company for $1bn.
“We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster,” says Twitch CEO Emmett Shear in a post on the company website. “We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch.”
“I personally want to thank you, each and every member of the Twitch community, for what you’ve created. Thank you for putting your faith in us. Thank you for sticking with us through growing pains and stumbles. Thank you for bringing your very best to us and sharing it with the world. Thank you, from a group of gamers who never dreamed they’d get to help shape the face of the industry that we love so much.”
This statement was followed by word from Amazon founder Jeff Bezos who spoke to Twitch’s surprise success over the last three years.
“Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month — from The International, to breaking the world record for Mario, to gaming conferences like E3. And, amazingly, Twitch is only three years old,” added Jeff Bezos, CEO of Amazon. “Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community.”
Twitch was launched in June 2011 by Justin.tv co-founders Justin Kan and Emmett Shear, letting gamers around the world share and watch live video game streams and eSports broadcasts. Twitch boasts more than 55 million visitors per month and topped 1 million monthly broadcasters earlier in the year – even X-ONE is involved, you can find our stream here.