The Future Of Atari Is Digital & Mobile
Atari has been in the headlines recently as it announced Rollercoaster Tycoon 4 Mobile, an iPad and iPhone version of the once beloved classic PC simulation series.
We had the opportunity to chat to Atari’s CEO Frederic Chesnais regarding Rollercoaster Tycoon 4 – and hopefully it’ll ease some concerns for fans.
But what about Atari? Now that the threat of bankruptcy has been resolved, where will the company be heading?
Chesnais originally worked at Atari from 2000, through the launch of Rollercoaster Tycoon 3 but had left by the time the DS version was released.
“When I came back for me [Rollercoaster Tycoon] was clearly one of the biggest IPs in the portfolio,” said Chesnais. “I bought the company back officially in January 2013 and Rollercoaster Tycoon was clearly something that was part of my plan.”
And after Rollercoaster Tycoon 4?
“We’ve announced that we got a new game coming out, we’re going to announce Haunted House in a few weeks. We’ve announced Atari Casino as you know, but we’re revitalising the all the big IPs one-by-one.
“Alone In The Dark we’ve announced, but more as a general project. We’re going to do them one-by-one.”
That’s the immediate future for Atari, then. Chesnais expects to drive the company into digital markets, however, which is something a large number of publishers are focusing on these days.
“What we’re going to do is very simple. First we have restructured the company big-time, we really spent a long time trying to extricate the company from bankruptcy, and that’s done now.
“How we see the company down the road is moving towards digital – multiplayer and single-player – and moving towards mobile.”
Hopefully that won’t be at the expense of Rollercoaster Tycoon 4 for PC, though.