Sony Patent Reveals Plans For Game-Stopping Ad-Breaks
Players would have their experience interrupted by said sales pitch before being able to return to and even rewind the action.
It’s just a patent application right now, but sounds like something that would be particularly unsuited to some genres, and probably widely unpopular among gamers.
In-game advertising is nothing new (FIFA does it every year and no one bats an eyelid) but interrupting gameplay is a new suggestion. Surely placing ads in natural sections where the action stops (ie before a cut-scene or at the end of a mission) would be an improvement.
Ad-breaks overall wouldn’t be particularly welcome, but our guess is that the patent description would relate to free-to-play, ad-supported games – much like we already have on mobile. And most TV shows.
Sony is rumoured to have a cloud-related announcement set for E3 – so it could relate to that.