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Metro Last Light Dev: THQ ‘Made A Mistake’ In Not Marketing Metro 2033

Alex Evans

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A developer at Metro: Last Light studio 4A Games said THQ ‘made a mistake’ in not marketing its predecessor Metro 2033 'until it was too late'.

Published on Mar 21, 2013

A developer at Metro: Last Light studio 4A Games said THQ ‘made a mistake’ in not marketing its predecessor Metro 2033 'until it was too late'.

Creative strategist at the studio behind the upcoming PS3, Xbox 360 and PC title Huw Benyun told NowGamer that the now defunct publisher ‘didn’t realise until too late’ that they had a ‘gem’ in Metro: Last Light.

He said: “THQ admitted at the time that they didn’t realise until too late that they had this kind of gem in their portfolio that no one had paid any attention to.

“They didn’t put any kind of marketing campaign into it and yet through word of mouth it’s gone on and you look now at the number of players over Xbox Live or PC sales, we’re around the 4 million mark which is a pretty good.

“I think we have that kind of ‘buzz’ around it. THQ had already put their hands up and said ‘we made a mistake, but we’re not making it this time around’ and you already saw with the live action trailer that came out last year that there’s a lot of promotion around it.

“ There was a much more serious marketing effort in place already and with Deep Silver now it looks like that the torch is being picked up and carried.”

 

 

 

 

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