PS4 Pre-Orders Seeing 'Unprecedented Demand' - Retailer

Alex Evans


Pre-orders for Sony's PlayStation 4 (PS4) console have seen 'unprecedented demand' according to a leading online retailer.

Published on Mar 13, 2013

Pre-orders for Sony's PlayStation 4 (PS4) console have seen 'unprecedented demand' at one online retailer which states it saw its web traffic triple on the night of the Sony reveal conference.

Leading online games retailer ShopTo told NowGamer the PS4 console has been the biggest preorder success in the company's history.

Killzone and Watch Dogs are the most pre-ordered titles, with Driveclub also doing well, according to the retailer.

ShopTo spokesman James Rowson said: “It’s unprecedented demand.

"It’s been the most successful console pre-order to date in our seven year history. 

“It resonates with our customer base because we’re very much a hardcore gamers’ destination, so the launch of a new PlayStation or Xbox console was always going to be pretty strong for us.

“But it has been unprecedented in terms of numbers.

“On the actual reveal night our site traffic even at one in the morning was treble its usual traffic. 

“We were bold and brave to put a preorder message on there, we were kind of on our own at that point.

“It also increased new registrations to our website as well as in people who’d not previously shopped with us who created an account just to place a preorder, so overall very successful and something we’ve been very pleased with.

“It’s been backed up by the various software titles, they’re doing well.

“Killzone and Watch Dogs are the two favourites but DriveClub’s been doing pretty well as well."

He also added that the price has not yet been confirmed and that, despite the £399.95 price tag on the site, 'nothing has been confirmed from anyone' yet on the final price.

NowGamer has contacted several retailers and will update this story as more information comes in, so keep checking back for more.




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