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Microtransactions ‘Not Evil, People ARE Buying It’ - Studio Head

Alex Evans

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The head of games publisher PikPok says microtransactions are 'not inherently evil' and gamers are 'indicating demand with their wallets'.

Published on Mar 6, 2013

The head of a games publishing company has come out in defence of microtransactions in the wake of the furore surrounding in-game payments.

EA sparked debate among gamers when it announced that all of its future titles will incorporate in-game payments in future, such as for building material in Dead Space 3.

Now, outspoken PikPok Games’ managing director and games dev Mario Wynands has told NowGamer: “Understandably, many gamers are cynical about what [EA’s announcement] might mean.  

“This is perhaps justified given it implies a systematic application of the model across everything, including those titles and franchises that may on the surface be ill-suited to the approach.”

But Wynands went on to say that EA’s approach is seeing financial success.

He added: “But EA does have a point in that their revenues do demonstrate year to year growing demand for DLC, subscriptions, and other digital purchases.  

“People ARE buying it when they are presented the opportunity to buy it. 

“’Enjoy’ might be up for debate, but when it comes down to it people are indicating ‘demand‘ with their wallets.”

He also said that their success depends on how they are implemented in games, arguing they can prove beneficial to a title if done right.

Wynands added: “It is important to note though that microtransactions are not inherently evil.  

“It all comes down to the implementation.  If a game is structured and developed in a way that the base purchase price presents a fully featured product and a value for money experience, then additional content and features delivered through microtransactions are a legitimate optional extra for consumers who want and are prepared to pay for a little more.  

“Well implemented microtransactions should therefore not drive consumers away, and might even be a drawcard for consumers who want the flexibility to extend their experience.  

“Badly implemented microtransactions which come across as unfair or where the core product has seemingly been compromised we have already seen can quickly generate very bad word of mouth though, so they can definitely be a turn off too.”

To read the full interview with Wynands, stay tuned to NowGamer in the coming days.

 

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