PS4: Price Hinted At £400 By Retailer

Sony announced the PS4 last night, but failed to show the console itself or even suggest a price - though it is a bit early to have that confirmed.

ShopTo has already created a pre-order page, suggesting the PS4 could retail for around £400. 

Though this is no guarantee of the final retail price - it could be more, it could be less - it is worth noting a couple of recent rumours.

The Times recently hinted that the PS4 would cost £300, while conversely Kotaku's source suggested it could cost

If the latter is true, that would likely put the UK price at around £400 when factoring in distribution costs and the usual price hike we're used to in Europe.