Wii U: 'Consumers Have Not Understood Its Value' - Iwata

David Lynch


Nintendo president, Satoru Iwata admits that there is some consumer confusing regarding the Wii U.

Published on Jan 31, 2013

Nintendo president Satoru Iwata, after posting the companies financial results, has revealed that he believes ‘many consumers have not understood’ the value of the Wii U.   

Speaking in Nintendo’s financial briefing results, Iwata went on to explain that, unlike the original Wii, the Wii U's sale were behind because of its public perception.

“Regarding the Wii U, it is now clear that many consumers have not understood its product value,” explained Iwata. “We would like to work thoroughly for its penetration.”

“Both the Nintendo DS and the Wii have finally become highly-appraised platforms. The Wii attracted people at a glance, but it took us a rather long time to have many people understand the value of the Nintendo DS.”

“The Wii U has a lot of factors appreciated by users, including the possibilities of the Wii U GamePad and Miiverse, and we are confident that it will have high sales potential once they are familiar to more consumers. We hope to change the situation from now and make a drastic improvement before the latter half of the year starts.”

It’s easy to see why gamers and non-gamers flocked to the Wii. Its simple pick-up and play ethos was key to its success. In contrast, the Wii U is currently struggling to win over the same audience with only gamers able to comprehend why Nintendo’s new console is worth investing in.

Iwata also went into detail regarding the lack of games and third-party support on the Wii U. Going forward Iwata admitted that the lack of games on the Wii U was contributing towards hardware sales, but Nintendo was making moves to change this.

“We will have few titles to be released early this year, but our software lineup will be gradually made stronger from spring to summer,” admitted Iwata.

“To give sales momentum to the hardware, from the latter half of this year to next year, we will intensively launch our key titles including those we announced in the Wii U Direct.”
“As a decisive factor in buying a console is that you cannot play a much-anticipated title without the hardware, we will make a lot of such titles available during this time.”



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