Sony Buying Xbox 'Simply Ridiculous' - Analyst

Alex Evans


A leading industry analyst has slammed claims Sony should buy Xbox as 'simply ridiculous'.

Published on Jan 21, 2013

A leading industry analyst has responded to claims Sony should buy Microsoft’s Xbox division as ‘simply ridiculous’.

“The idea that Sony would purchase Xbox or that Microsoft would even put the Xbox division up for sale is simply ridiculous.  Las Vegas wouldn’t even handicap that scenario,” Jesse Divnich, Vice President of Insights and Analysis for Electronic Entertainment Design and Research, told exclusively.

He continued: “Sony cannot afford to purchase Microsoft’s Xbox business. Not to mention that the Xbox brand is not for sale.”

Divnich responded to claims by Forbes contributor Adam Hartung earlier today (Mon) that Microsoft should sell its Xbox Division to ‘someone like Sony’.

Hartung said: “The entertainment division will be spun off, sold to someone like Sony or possibly Barnes & Noble, or dramatically reduced in size.

"Failure is already inevitable. At this stage, not even a new CEO can save Microsoft. Game over. Ballmer loses. And if you keep your money invested in Microsoft it will disappear along with the company.”

What do you make of the back-and-forth? Let us know in the comments below.



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