Black Ops 2 First-Year Sales 'Could Be Down 15 Percent'
Halo 4, lower ratings and Thanksgiving all could have been factors.
Published on Nov 29, 2012
Black Ops 2 sales could be down 15 percent year-on-year.
That's according to Sterne Agee analyst Arvind Bhatia, who was chatting to GamesIndustry.biz about Black Ops 2 sales
"Our checks show initial sales of CoD: Black Ops II at some retailers were down as much as 20 percent," explained Bhatia. "Subsequently, it appears sales of CoD did pick up a bit over the Thanksgiving holiday. We think the current sales curve suggests CoD: Black Ops II unit sales in its first year could ultimately be down 10 percent to 15 percent year-over-year."
And the reasons why? Bhatia says launching after Halo 4 might have been a factor, along with Black Ops 2's rating being slightly lower than that of Modern Warfare 3. Also launching a week before Thanksgiving might have had some consumers waiting for deals or discounts before buying.
But whatever the reason, sales for Black Ops 2 currently look like they will not match previous entries in the series.
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