Black Ops 2: Week One Sales Behind Expectations
Call Of Duty: Black Ops 2's week one sales weren't as good as they could have been. Despite Activision and Treyarch's game breaking records.
Published on Nov 22, 2012
Call Of Duty: Black Ops 2’s week one sales were behind expectations, according to a HMV's Gennaro Castaldo.
Call Of Duty: Black Ops 2 may have gone on to have the biggest launch of 2012, generating an estimated $500 million worldwide in its first 24 hours, but for high-street retailer HMV the week one sales didn’t quite reach expectations.
Gennaro Castaldo, head of press and PR at HMV, told NowGamer that while the high-street retailer was 'delighted' with the launch of Activision’s big shooter, with many gamers turning up for midnight launches, "the market may not have delivered quite the level of week one sales that were expected".
"Overall the game has been selling well for us and we are happy with our performance and increased share compared to the last CoD release," confirmed Castaldo.
Though sales may not quite have hit where they were expected to at launch, with stiff competition from 'some 2,000 competitor outlets', Castaldo did go on to say that it expects sales to pick up in the run up to Christmas despite the competition from other triple-A titles and other retailers.
“We're confident these will be realised over a slightly longer period as we run up to Christmas. It's the stand-out Q4 games title, so its sales impact should be judged over this period."