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Next-Gen No Show Has 'Penalised' Industry - Ubisoft Boss

Tom Hopkins


Ubisoft boss Yves Guillemot thinks a five-year console spurs creativity from developers and open-mindedness from gamers.

Published on Jul 23, 2012

Ubisoft CEO Yves Guillemot thinks that publishers, and the industry as a whole, have been penalised by the lack of next-gen consoles for the last few years.

“What we missed was a new console every five years,” he told Gamasutra. “We have been penalized by the lack of new consoles on the market. I understand the manufacturers don’t want them too often because it’s expensive, but it’s important for the entire industry to have new consoles because it helps creativity.”

Sequelitis is a product of a longer console cycle, Guillemot added.

“It’s a lot less risky for us to create new IPs and new products when we’re in the beginning of a new generation,” he explained. “Our customers are very open to new things. Our customers are reopening their minds, and they are really going after what’s best. At the end of a console generation, they want new stuff, but they don’t buy new stuff as much. They know their friends will play Call of Duty or Assassin’s Creed so they go for that. So the end of a cycle is very difficult.”

Are you more willing to try new IPs with the arrivel of a new console, or has Guillemot got it wrong? Do games like Dishonored and Minecraft dismantl that theory? Have your say below.

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