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Battlefield 3 Heads Huge Franchise Pre-Order Increase - Amazon UK

Tom Hopkins


Battlefield 3 pre-orders are much higher than predecessor

Published on Aug 10, 2011

Amazon.co.uk has reported today that numerous upcoming games are tracking pre-orders significantly higher than the previous entry in each respective series

Gears of War 3 has been pre-ordered twice as much as Gears 2, FIFA 12 three times more than last year's FIFA 11 and Batman: Arkham City three and a half times more than Arkham Asylum.

The winner though is Battlefield 3, currently pre-ordered by 23 times the numbe rof people that pre-ordered Battlfield 2. There are some good reasons for the growth however, including a potential market that played earlier games but didn't pre-order them, increased brand awareness and the rise of the pre-order incentive.

In the case of Battlefield - Battlefield 2 was a relatively niche title on just one platform (PC), while Battlefield 3 is a juggernaut of marketing across PC, Xbox 360 and PS3. Hardley a fair comparison, no?

Check out the other increases below:

Pre-order uplifts versus previous title with same amount of time remaining until release:

Gears of War 3 (release date 20 September 2011)
216% more pre-orders than Gears of War 2

FIFA 12 (release date 30 September 2011)
325% more pre-orders than FIFA 11

Batman Arkham City (release date 21 October 2011)
349% more pre-orders than Batman Arkham Asylum

Battlefield 3 (release date 28 October 2011)
2,302% more pre-orders than Battlefield 2

Uncharted 3: Drake’s Deception (release date 1 November 2011)
488%
more pre-orders than Uncharted 2

Call Of Duty: Modern Warfare 3 (release date 8 November 2011)
321% more pre-orders than Call of Duty: Black Ops

 

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