MS: Xbox ‘Default Platform For Gamers’
Speaking at the Tokyo Games Show, Greenberg said heading to Japan offered Microsoft the chance to approach things differently to its rivals. "As a Western company, we come to Tokyo with a different perspective than maybe Sony or Nintendo does," he told Gamasutra. "So it was nice to have a keynote featuring all Japanese creators and Japanese content."
Asked why Japanese studios were flocking to the Xbox 360, Greenberg added: "I think we've become the default platform for gamers. And what you see in Japan is that there are a lot of creators who like to make core games, and that's their heritage. If you think about someone like Inafune-san, or Suda 51…"
Kinect is the final piece of the puzzle explained Greenberg.
"They want to build new experiences with Kinect," he said, adding that Microsoft expects big things from the motion control peripheral.
"We're also done our own research. We believe this will be the biggest launch in our history, for Xbox. We will sell more Kinect sensors than we did [systems] at Xbox 360 launch."
"Our estimates [are] that we will sell in excess of 3 million units this holiday," said Greenberg, adding that Microsoft would spend more on marketing the peripheral than it did the original Xbox 360.