Games More Important Than Wii Price Cut – Analyst
Nintendo cut the price of the Wii by $20 to $150 in the US, while a more substantial reduction is expected in the UK. UK retailer HMV welcomed the move, but Woo doesn't think it'll do Nintendo much good.
"I don't think the Wii price cut will help much," he told NowGamer. "The system already has a high installed base, and what's more needed is high demand software to get consumers to play with the systems again."
Nintendo's cut isn't all that impressive either, added the the analyst. "To really pull in the next cycle of casual consumers, I think the price has to be $125 or less. Already at last holidays, you were able to get the Wii at $150 (after various promotions or giftcards) so the price cut isn't entirely news."
The lower price point should have come a while back Woo told NowGamer: "The price cut for the Wii should have come earlier (last holidays), and the Wii 2 should be coming out earlier too (this year). Now the Xbox 360 and PS3 are having a second life with the motion sensors so that will take money and attention away from Nintendo."
Nintendo of America boss Reggie Fils-Aime yesterday described the cut as "a very important move" for Nintendo.