EA: All New Games To Use Microtransactions
EA has revealed that it’s building microtransactions into all of its future titles and is making the option of paying for content incrementally within its games a fundamental part of its future projects.
EA’s CFO Blake Jorgensen, speaking at the Morgan Stanley, Media & Telecom Conference (which has since been transcribed by Seeking Alpha), explained how microtransactions will become a much bigger part of EA’s games believing it to be big piece of the industry.
“The next and much bigger piece [of the business] is microtransactions within games,” explained Jorgensen.
“We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business.”
Microtransactions have already made their way into a lot of EA’s games. Dead Space 3 was the latest EA game to utilise microtransactions giving players the chance to progress through the game faster with better weapons easily acquired if players were willing to pay a little extra.
Though EA believes that gamers are responding positively to their inclusion, there’s still a negative perception that surrounds microtransactions. But, Jorgensen sees the future of games as digital and utilising new payment methods like microtransactions is a key part of that future.
“At the end of the day, we do think there’s going to be more digital business and digital download business,” explained Jorgensen.
“But a lot of it will depend on when we release titles, when Sony and Microsoft choose to release titles. And in no way do we want to see the retail channel disappear. We think that’s an important part of the overall industry and we want to keep that a vibrant channel for us long term as well.”
“So it’s balancing all of those. But without a doubt, you’re going to see more digital business and particularly more digital components of the gameplay allowed because the ease of it will be much better and the storage capability better.”