Dark Souls 2: “Number One Thing For Us Was Don’t Sell Out”
In an interview with Brian Hong, Director of Strategic and Digital Marketing at Namco Bandai, about Dark Souls 2 he reiterated that the game will not alienate fans of the first.
“When we were trying to come up with the planning, when we were trying to communicate what this game was, the number one thing for us was don’t sell out” says Hong.
“Let’s make sure we are true to what Dark Souls is meant to be and intended to be. As far as promotion goes, we don’t necessarily want to be like ‘hey, prepare to die, it’s all about death, it’s all about being hard’ because that was the message the first time around.
“Like every good game, it should evolve and the messaging should match that evolution, right? So this game is definitely better. It’s got a lot of things that we want to show the folks along the course of the next 10, 11 months as we get on.”
Hong went on to speak about how important the die-hard Dark Souls fans have been in the creation of the sequel.
“Naturally the fans are what’s really driving all of this. The organic growth that we experienced could not happen without the fans.
“So first and foremost, it’s all about them and it’s all about serving them and what is it that they really loved about this game. In terms of our messaging, that’s what we are intending to try and convey. All the stuff you loved about Dark Souls and all the things we think you’re going to love about Dark Souls 2, we want to articulate that. “
It’s great news for Dark Souls fans who are worrying the sequel will be toned down in difficulty to appeal to a larger audience.
Dark Souls 2 is currently confirmed to release on Xbox 360, PS3 and PC in March 2014. No word yet on whether there will ne a next-gen version too.
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