APB Insider: ‘Realtime Worlds Lied To EA’
A contractor who worked on various aspects of APB’s launch has told NowGamer that the game was always fighting an uphill battle. Realtime Worlds went into administration earlier this month.
“The last 6 months was chaos and no one seemed to know what they were doing. The amount of lies told, especially to EA, was unbelievable,” said the source.
The problems had mounted up against the developer, according to the source. “I think there was a realisation early on this year that the economic crash had finally hit the gaming world and this game that had taken 7+ years to develop and in excess of $100 million really wasn’t that different than the other games being released.”
“Coupled with a nasty double cross of EA – waiting until last minute to take back online publishing rights – right before launch and a confused marketing campaign meant no one other than hardcore gamers knew the game had launched,”
“Include some internal politics – mainly from the senior producers and art department – leading to stale advertising material and negative beta campaign the game never really had a chance.”
The source said that EA gave an ultimatum in regard to publishing APB “this summer or not at all” and that no other publisher had come in for the game. He added that “RTW was hemorrhaging $2 million a month between January to May in operation costs.”
“It is a shame as David Jones was still very passionate about his vision for the game but it was kind of stale and a bit 2006-07,” the source told NowGamer.
“There was a frantic push to de-bug and just get a working game out for summer and no one was asking if the game was actually worth playing let alone paying for.”
The whole period was clearly not an enjoyable experience for our source, who told NowGamer that they’ve left the games industry and are unlikely to return.
We contacted EA who said that it "never comments on speculation/rumours".
Find out what we made of the game with our APB review.